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Beside consumwer and business to business research, we offer our continuous YU market research in form of special reports. To meet special requests of our clients we have developed cooperation with agencies from former Yugoslavia, so we are capable to organize research projects in Macedonia, Slovenia, Croatia.
Ad hoc researches have always been determined by the needs of our clients and the choice of methods and techniques depends on the subject selected by the client and its objectives imposed by customer.
Fields of research:
- Consumer & business to business research
- Quantitative & qualitative
- Desk & field research
- Exploratory, descriptive & causal research
- Social/public opinion polls
- Personnel & stuff surveys
Marketing strategy support:
- Product testing & new product research
- Brand image study
- Place-distribution analyses
- Promotion research
- Price testing
MP Panel of YU Market
- MP Panel of Yugoslav households - conducted quarterly since 1993 (1600 households in 42 YU municipalities).
- MP Panel of retail units - conducted quarterly since 1993 (450 retail units in 42 YU municipalities).
MP Market Potentials
Existing over 5 years, it represents the synthetic index of sales possibilities in the YU market, (by municipality) for the following product groups:
- daily consumption goods,
- semi durable goods,
- durables,
- consumption goods (on the whole).
Data on the market potentials, index of purchasing power, growth index etc. are produced after applying multiple regression stepwise model on a number of variables influencing purchasing power until the final number of ten factors are extracted. The maps of MP POTENTIALS and appropriate reports are published annually.
MP Lifestyle Study
- Object of research: possible lifestyle dimensions (Attitudes, Traits of personality, Values, Interests, Organization of spare time, Social roles, Consumption habits, Favored brands, Social-demographic characteristics, Economics characteristics).
- Sample: Urban, random, threestaged and proportional. Sample size of 6000 respondents, aged between 12 and 60 years, from all areas of Yugoslavia.
- Research technique: Self-administrating.
Mark-Planimetrics
Public opinion poll conducted quarterly since 1994. It concerns different spheres of social, political and economic life.
MARK-PLAN's research projects are conducted in accordance with provision of the ICC/ESOMAR International Code of Marketing and Social Research Practice. Conducting some research projects, we have cooperated with:
- Audits & Surveys Worldwide, USA
- Audits & Surveys Europe, UK
- ITEO Institute from Slovenia
- GfK, Czech Republic
- Millward Brown International, UK
- Scandinfo, Sweden
- AC Nielsen, Italy
International Clients
- COCA-COLA - since 1997, quantitative, Consumer Attitudes and Behavior Indicator, Copy Rotation Research, special annual report (market analyze), qualitative, focus groups.
- BRITISH AMERICAN TOBACCO - quantitative, General Consumer Survey, qualitative, focus groups.
- NIKE INTERNATIONAL - qualitative, desk research, business to business.
- NESTLE - qualitative, desk research (market analyze), quantitative, store check.
- DELTA - quantitative, ice cream study.
- ARTHUR D. LITTLE - qualitative, desk research.
- SONY OVERSEAS S.A. - qualitative, desk research, quantitative, store check.
- ALLIED DOMECQ - quantitative, alcoholic drinks study.
- TELECOM ITALY - qualitative, focus groups, quantitative, business to business.
- HENKEL - qualitative, desk research, business to business.
- MILLWARD BROWN - quantitative.
- AC NIELSEN C.R.A. - quantitative, focus groups, business to business.
- CHARGONET - qualitative, desk research, quantitative, business to business.
- PUBLICIS VIRGO - special annual report (market analyze).
- SKF - quantitative, business to business.
- DROGA - qualitative, desk research, business to business.
Domestic Clients
- POTISJE - construction material industry
- TAKOVO - food industry
- BAMBI - cakes and cookies
- KERAMIKA - ceramic industry
- JAFFA - cakes and cookies
- RUBIN - alcoholic beverages
- BIP - beer and non alcoholic beverages
- SIMPO - furniture producer
- STARK - cakes and cookies
- CENTROPROIZVOD - food industry
- FROTEKS - textile industry
- DAHLIA - cosmetics
- AROMA - food industry
- SINTELON - carpeting industry
- AZOTARA - chemical industry
- ELEKTROMETAL - trade of electrical equipment
- KRUSIK - batteries industry
- BEOGRADSKI SAJAM - Belgrade Fair
- DUNAV GRUPA - insurance company
- APATINSKA PIVARA - beer and non alcoholic drinks
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2000 MARK-PLAN, Marketing and Advertising Agency, Belgrade, Yugoslavia
Last modified: March 01, 2000
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